SEO is an integral part of the development of any website, as it is vital to the amount of qualified traffic that it gets. Upwards of 75% of all web sessions start with people typing words into search engines and looking for information. What this means is, if you are not showing up on the first or second page of Google, you could be missing out on 75% of your potential visitors.

What is SEO?

The process of search engine optimization is where an expert makes changes to the content within, and to the links pointing to a given website from outside sources. SEO refers to the techniques that will build on the relevancy and importance within the major search engines like Google, Bing, and Yahoo.

While making sure that each page is optimized, it won’t necessarily guarantee that your search rankings will improve if you have a lot of competitors who are after the same thing. This can strongly affect the difficulty of achieving your SEO goals.

We've only scratched the surface

SEO is a big topic and there is a lot of granular detail in the best methods of getting better rankings. In addition to properly structured HTML, the best strategy is to focus on you content and make sure that it’s tailored to your visitors; interesting, informative, and valuable enough that people will link to it from other websites.

Website Tracking and its importance

By collecting data on your web traffic and comparing the results over time, you can see trends in their behavior and make changes accordingly. Usually you want to measure the “conversion rate” which is what rate of visitors that are completing the tasks that you want them to do. This could be filling out a contact form, signing up for a newsletter, or buying an item. The conversion rate is a benchmark of how successful your website is.

Tracking needs to be closely monitored to maintain success on the goals that you have set out for your site. Being able sift through a lot of data to find out what actionable steps can be taken to make improvements is a skill that all SEO experts strive to develop.

Search Engine ranking factors

• The links pointing to your site from other pages – thier quality & volume
• Search keywords in the HTML code of the page
• How long the site has been around
• What competitors are trying to rank for the same keywords
• How often your content is updated

Our Process

• Initial Research and Analysis
• Content changes and inbound link building
• Monitoring traffic and finding trends
• Providing Monthly Performance Reports